FORD OFFERS ONCE-IN-A-LIFETIME EXPERIENCE TO MONSTER JAM® FANS DEARBORN, Mich., Feb. 25, 2009 – Ford soon will make
once-in-a-lifetime dreams come true for Monster Jam® fans, as thedeadline draws near for the Built Ford Tough |  |
The winner of the sweepstakes will enjoy exclusive
behind-the-scenes access at an upcoming Monster Jam event,
including an opportunity to interact with the drivers and ride the
vehicles. It is an experience that only Ford can offer due to its
long-standing relationship with Monster Jam, said Kevin Schebil,
manager, Ford Truck Communications.
“More than 30 percent of Ford F-Series customers watch Monster
Truck events on television,” hesaid. “Our long-standing partnerships
with Monster Jam put us in a unique position to offer thesefans
incredible experiences they will never forget.” Fans who visit While in Las Vegas, the three finalists will compete for the Grand
Prize: an all-new 2009 FordF-150, four tickets to the Monster Jam
Awards Banquet on March 29, and a Blue Thunder Pit Partyin their
own backyard, including a catered barbecue dinner with 25 friends
and family! The BlueThunder Monster Truck driver – along with the
Blue Thunder Monster Truck and the Blue ThunderRide Truck – will
be at the barbecue to visit with the guests. Monsters on
Mainstreet Sweepstakes.www.MonstersOnMainstreet.com between now and
March 15, 2009, can enter for achance to win a VIP trip to the 2009
Monster Jam World Finals in Las Vegas March 27 throughMarch
30, 2009. Three finalists and three guests will receive credentials to
see the Monster trucksand their drivers, plus special passes for a
ride in Ford’s Blue Thunder monster truck. The Importance of Partner Alliances Ford’s alliance with Monster Jam enables the brand to connect
with customers in a more personal way versus traditional marketing.
“Monster Jam is a great way for Ford to reach customers and
provide them with more informationabout Ford trucks,” said Schebil.
“Since the competition involves tough trucks in extremeperformance
situations, it’s a good fit for the Ford brand.” Schebil says many of the people who register for the Ford consumer
promotions go on to request more information about F-Series trucks. “Our partner promotions are just another way in which we continue to
develop deeper and long lasting relationships with our truck customers,
” he said. ### About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company’s wholly owned automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com. |
